It has been a while since I blogged. Is it because of writers block or simply to much whizzing inside my head.

Over the last few weeks the press have really ‘gone to town’, pardon the pun (!) over how the retail sector is suffering, especially with pre-Christmas sales attempting to get consumers to spend their money.

I was at the BBC today to record a short 5 part series called Pause for Thought - Sorry name drop! I couldn’t help myself so I dropped into both the Nike Store and Top Shop just around the corner from BBC Western house on Oxford street.

As an excuse to test my new portable HD camera I  took a bit of footage of the crowds.

Oxford Street, London Sales

At the best of times it difficult to walk down Oxford Street. Today was no exception, it was packed! Are these people looking for a bargin, tourists or buying on credit?

Top shop was packed and the new running section in Nike Town on the first floor were selling Nike Elite Pro +4’s at £85 each!

I wonder if the credit crunch makes people work harder to take advantage of sales or is this all just another marketing ploy to get ‘footfall’?

Economists are telling us that 2009 is going to be difficult. The doom and gloom pundits are talking down the stock market, real estate (some reports suggest a 30% drop in current house prices by the end of 2009) and job prospects. There seems to be very little in the way of positive suggestions, for example: working on projects where communities local and international who are on the poverty line can be assisted through regeneration initiatives. It also seems to me that the worlds money and international markets are locked into trade agreements that exclude selective countries and the flow of goods.

When I played back some of these videos a few times you could see that people were on the hunt for their best deals. Although we make decisions on the high street in reality the import of products, their hyped profits, the middle men that often exploit developing countries and poor government policies all contribute to the apathy of the situation.

Maybe if we spoke more about working towards deals for the greater good, the wider community and those who we cannot see but deep down know that they need our help, we could ask our employers and governments to spend our money more wisely…

Will Obama help us see the light and offer something new?
2009 could be an interesting year but it is up to us to drive forward change rather than hear about it and feel good about the words!

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In a recent post I suggested that potentially social networks could help change the world.
In the US the following advertisement has now been retracted. I am still stunned that it went out in the first place.

The following video shows how social media, especially through Twitter seems to have lead the campaign to ensure its removal.

The company concerned have now provided a public apology via their website and have suggested that it will take time for associated printed adverts to be recalled from newstands.

As I said in my previous post we have the power to create a lobby for change. If enough of us unite and rally for the eradication of poverty we can win.

Let us take a look at one example. Certain High Street retailers are relying on local agents in developing countries to manage the production of clothes. The profit is realised when you see the knock down sales price during the up and coming sales. In the developed world our expectations on price are conditioned. We need to demand accountability from CEO’s who should be rewarded on ethical production.

Just see the following (featuring a garment trader middleman & under age workers) ..

In a world where we have so much power at our finger tips, it is now time to use it for social change.

People rush to get a bargain I wish the same energy was in our hearts to make poverty history!

Popularity: 39% [?]

A couple of weeks back the World Bank announced that the world had more people in poverty than ever before, stating that 1 in 4 are in poverty. This ticker bar of information flowed under the anchor woman who handed over to a journalist at the Democratic convention. People behind her stood side-by-side as their expectations for change from the Obama campaign grew. They had just heard Hilary Clinton formally announce the latter as the official candidate - Wow! Is change really coming.

Then the other night I watched a recording of the closing ceremony of the Olympic Games 2008. Apart from my continued disbelieve that China ‘got the games’ in the first place, it emerged that apparently the Chinese have spent £20B, constructing venues that extends over 74 Hectares. Interestingly, currently the 2012 hosts, London, have revised their budget from £2B to £9B. The London site is expected to cost £10B use 20+ Hectares.

The Olympics are also interesting from a perspective of bringing the world together. In one way they suggest that humanity can come together and celebrate ‘the importance of taking part’. Yet, it is this very notion that is exposed, for example, with rich nations having big teams and country commentators obsessing over nationalism. Its always annoying when sports commentators never mention the achievement of other nations in enough detail. In a way the latter is an example of what we all adhere to day in and day out. We look at our own achievements and do not consider the opportunity to help or encourage others.

In recent days Billions of Dollars (the rescue deal will cost US tax payers $12 Billion) has been allocated by the US government to prop up The Federal National Mortgage Association and Federal Home Loan Mortgage Corporation, commonly known as Fannie Mae and Freddie Mac. Between these two organizations they hold $5.3 trillion Dollars worth of mortgages.

In summary, there is a lot of money at stake and one could argue that that securing one economy safe guards the global economy (just look at the ripple effect of the credit crunch). However, we seem to be missing an opportunity to change the way the economy could work for the betterment of all.

Harmonization is a word that is not used enough. For example, looking at development opportunities not based on short-term returns or to sell Western based product. For example, if in the West manufacturing is decline together with a rise in service sectors, could there not be a commercial equivalent of the Peace Corps? Do we not owe it to our current and future generations to eradicate Poverty? Can we not get a stronger set of United Nations forces to implement anti-genocide regimes.

Can’t Bankers and Accountants be more creative? Can we not twin company’s the same way that towns twin each other?
As consumers can we not demand greater ethics in food and clothing production? Corporate responsibility is being ignored. Can we not remove distance between the very rich and poor? Can we not think before we spend our money on lavish events.- or – simply link the Olympics to an opportunity to drive change.

If this could happen I’m confident that future Olympic team sizes will change.

Popularity: 30% [?]

As part of the organising committee that organises the Birmingham to London Cycle (UK) ride every year. Our organising team / committee consists of approx 8 volunteers from London, Luton and Birmingham (19th-20th July 2008). The ride takes at least 10 months to organise. Let us also not forget this year there is a giant mela to welcome the riders and raise more money for charity with stalls and performers at SKLP Community Centre on 20th July from 12pm to 5pm.

If you took part last year, you will remember, the friends, fellowship and fun that we all had raising money for Children with Leukemia (CWL). Together we successfully raised £25,000.

This year we have chosen the same charity again. This year the ride takes place from 19th-20th July 2008. As a reminder, the ride is organised by SACA (Sikh Arts and Culture Association).

This is a community ride that also shows that collectively we can perform good in society and be humble about it too! The other good thing about this ride is that is demonstrates what I tend to hark on about - People from different backgrounds coming together for a common cause - focusing on self-less service - together with an opportunity to train and  test their stamina (NB Health disclaimers are given).

This year we managed to configure the site with a link to www.justgiving.com – (NB My sponsorship page is at: http://www.justgiving.com/saviarora - your kind donations/sponsorship would be greatly appreciated). This is a brilliant way to collect online sponsorship for any charity. Once the charity is registered it takes just a few moments for individuals to create their own pages, set targets and gain encouragement / momentum!

Moving away from I to We.

It is also interesting that National Rail is using the following marketing strap line: ‘you take the journey with you’. Orange has just unveiled ‘I am’ as their new strap line which will replace ‘the future is bright, the future is orange’. The latter line was introduced by ad agency WCRS for Orange in 1994 to launch the mobile phone brand into the UK market. The ’I Am Everyman’ television commercial suggests a number of messages. Some online marketing publications have suggested that this brand change has cost Orange a few million to complete. Someone suggested £10M?

I wonder if the 21st century has increasingly become - A world for the ‘I’ generation, for example: I pod and MySpace. Yet, the irony is, that for each of these components to operate one has to interact with others?

Mohammad Ali, the famous boxer once gave one of the most powerful and shortest lectures in Oxford. He simply announced, ‘Me, We’.

When I looked through some of the other events featured on Justgiving it gave me a reassurance that there are so many good causes and people prepared to help.

In a world where the word ‘I’ is increasingly becoming prevalent it is good to know that there are people who want to share and harmonise. I only wish that some commercial /giant multi-nationals companies and governments could do more.

Popularity: 59% [?]