I am fortunate to be part of the organising committee that organises the Birmingham to London Cycle (UK) ride every year.

I just wrote the official marketing letter:

It is that time of year again to start training for the ride of your life (Birmingham to London from 21st to 22nd July 2007). If you took part last year, you will remember, the friends, fellowship and fun that we all had raising money for Whizz Kids.

If you did it last year (brilliant!) or are new to the ride, come and join again this year on our 18th ride to raise money for this year’s charity: Children with Leukemia.

Application forms are now available and we strongly recommend you apply early to avoid disappointment - Just as important, it is essential that you start training now.

Many ride application options are available this year, i.e: solo, fast track and team entry.

They say that ‘you take the journey with you’. We suggest that you make the journey of your life worthwhile by helping others.

We look forward to receiving your application form (NB official entry until 30th June 2007).

Best Regards
SACA Bike ride organisers 2007
http://www.charitybikeride.com/
Enc: 2007 Ride application form

SACA is the abbreviation for the Sikh Arts and Culture Association. The ride was initially developed by the British Organisation of Sikh Students and was later transferred after a few years to SACA.

Over the last 17 years over £90,000 has been raised for children’s charities, for example, Contact a family, Ealing Hospitals ‘Playground in the Sky’, Wolverhampton Hospital’s Children’s ward, NSPCC, SCOPE, deBra, Dr Barnados and Whizzkids. Approximately 3,500 people have taken part.

The event is followed by a charity evening at the end of September / early October. The purpose of this event is to say Thank you to the riders, the supportive families and organizers that have sponsored the ride. Medals are also presented together with many musicians that give up their time to raise further funds. Competitors for the most money raised through sponsorship are awarded and the charity is presented with a cheque for the total amount raised.

As I said in my letter, we take the journey with us. By the way, I saw that saying on a SoutWest trains poster advertisement. The phrase does touch one’s soul - we need to ensure that we help each other as after all our journey of life is unpredictable and should be treasured.

If you would like to take part in the ride, please feel free to drop me an email or simply head for the ride website at: http://www.charitybikeride.com/ It would also be great to hear from companies as this event is a fantastic opportunity for corporate responsibility! Remember, apathy is too easy!

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