Implications of VC2

Aug 27, 2007 by drsavi

It was interesting to see a recent announcement of Independent Television’s (ITV) new Upload Now service.

The service has been introduced partly from research that suggests that the Public are increasingly viewing the Internet for news. They (ITV) also believe that increasingly people are blogging and involved in View Created Content aka VC2 – based on their own commissioned research.

The Times (UK) also recently ran an excellent article entitled, ‘Log on and rediscover the generation gap’. Although initially the point made by the writer is one of who is actually using social media tools, e.g: Facebook and Myspace, the article moves on to the risks of public exhibitionism and the possible future risk of being exposed in terms of either one’s early life or being ‘open’ for others to use information for their own investigative purposes, e.g: job references et al.

ITV’s suggestion that many people are now blogging is probably true, but who and how many actually are.
Clearly, Blogging opportunities are now becoming a reality in a corporate context.

It is interesting the way in which Blogging has now at last found its place in corporate life.
In the last few weeks I’ve noticed the following:

* Online publishers – Key writers publish their thoughts
* Pop Stars – Who is really writing their entries/postings – especially on Myspace where I’ve noticed that the management of a musicians page can be outsourced!
* Recruitment sites
* Tailorable social networks – specific communities communicating for common goals
* Political Bloggers – Was Sandra Howard actually blogging whilst touring the hustling with her husband during the last UK election campaign?
* Named Journalist Bloggers – Complementing their printed columns with additional insights, published online.

There may also be a new era in blogging, where only a select few will be allowed to have the opinions voiced. Or, are we approaching a situation where litigation needs to be controlled?
Sure, anyone can get a blogging platform via commercial engines, for free! However, will there only be a select few who are able to turn their ranked prominence of their opinion to their advantage?

Public Relation companies and the media are more savvy than many give them credit for. They (agencies) create the outlets and their reliable sources.

e.g: Why is Defer is currently a hidden news item? Who selects the stories for the day?

Will ‘Upload now’ further support the public news feed?
What we really need is a news feed that we create and media that we position in the public eye.

Instead, we are faced with the distorted images created by Bollywood.
If we want our opinions to be counted, we need to create great content that yields implied respect.

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