Is New Media just a fad?
On Friday 9th Feb the BBC (UK) Breakfast programme advertised for an audience panel (www.bbc.co.uk/breakfast ). Their invitation states…Have you got something to say about Breakfast? What would you like to see more of – and what drives you mad? Find out here how to join our new audience panel.
I stored some of my answers to their questions and thought I should share them with you…
Q: What do you like about Breakfast?
A: Casualness, professional nature and well prepared graphics to explain statistical points or issues of the day – e.g: trends or possible outcomes/implications of policy
Q: What could we do better?
A: Although much has been spent on the set, it is a distraction… In addition, there needs to be an identification of real world issues – e.g: Reuters and CNN news feeds contain a lot more world issues but I personally get the feeling that news is being filtered for what is OK to talk about. Take for example, Dafur, there is no continuity of this very important story.
How about featuring Blogs – If the BBC want to pioneer in the world of new media, please reach out to news commentators from non-traditonal sources.
Q: Are there any stories that you think Breakfast should be covering?
A: More on ethnic issues, World politics and exploring local heros – A local hero in my view is not someone from the UK only but someone from an international town that has made a difference to their community. Oe, even working with companies or schools that are going for global reach.
Future Media?
Global reach in my view is about bringing the world together. I’m tired of seeing the same old faces being asked about their opinions. They seem to be what I call sourced from what I call the same old stable. Maybe it is because they are articulate or is it because they are simply available and safe!!
I think you can get my drift on this, especially on the point I am making regarding ‘filtered news’ or the controlled media.
I believe that the BBC is a truly amazing organisation. There is no doubting the commitment of its staff and the quality of the content they produce. However, there is a need to overhaul what we are shown and its format. In a world where many viewers are switching to You Tube or the Internet, suddenly traditional media outlets now have some competition.
Another exciting development is CURRENT – See http://www.current.tv This is an excellent innovation with Al Gore as one of its founders. The premise is that we the viewing consumer will be creating news worthy content. They suggest that anyone who wants to contribute can upload a video. Then, everyone in the Current online community helps decide what should be on TV. You can join in at either stage — watch & vote or make video. In addition, they also have online training to help you get the skills you need to make TV!)
New Media – here it comes or will it just be a fad?
Popularity: 15% [?]





Never seen breakfast, i mean the programme you talk about, not the literal one as i have a sumptuous one daily.
I liked the point of one getting bored to listening to views of same people over and over again. It in my opinion does not allow new opinion and fresh thinking – maybe the conciet of the poeple whose opinions are sought prevents the media. Don’t know!
I also agree to coverage of local heroes. I have appreciated what the Indian weekly, “India Today” has done for some time now – pretty much on these lines and thought but it limits itself to local heroes of India.
BBC Breakfast is a daily UK programme that runs from approx 6.30am to approx 9am.
The same old folks that are rolled out again and again – maybe they can speak well and are on a retainer. It is not easy to appear on ‘live’ TV. It is sad that in the era of the Internet, we the people are still having to shout to hear our voices heard!
BTW – A good breakfast has been proven to be excellent for getting both the body and mind going. There are lots of people that start the day with just a coffee!?