One of the great things about the Internet is the way it has dramatically facilitated greater creativity and innovation. Once somebody said that the difference between the latter two words is that Creativity should be considered as creating something new, whereas Innovation is a variation of the idea yet still original!

For example, take a look at the following two videos (for text readers, head for http://www.saviarora.com) :

The first is the original film edited and directed by Aaron Platt. (It is actually the music video for Apologize by One Republic, the same band who has written Bleeding Love, a seven week UK number one single by Leona Lewis, winner of last year’s X-Factor. The second is involving probably a lower budget production cost model but in my view creating a great impact.

I have always been a fan of using technology that is more accessible, i.e.: Creating a similar affect but at the fraction of the cost is in my view an innovation. Maybe this praise of the, ‘underdog’ is a kind of backlash against extravagance!? Or, is it my desire to avoid waste. The real reason is probably a sense of hope and anti-celebrity. This assumes that whatever one produces, whether it is commercially or for personal pleasure it is done in a humble manner.

I guess what I’m trying to say is that YouTube with all its value in bringing people together has both a positive and negative aspect. From a positive perspective it is a platform for self-expression, hot news and reminiscing – Yes, I watched an old episode of Monkey Magic the other night organized into 4 different 20 minute segments! YouTube’s negativity is the compulsion for fame. One hears of the crazy individuals who have posted items before creating havoc in a shooting spree! In addition, female exploitation is terrible.

In terms of available content, if you ignore the silly videos, every week there is more content being uploaded. A few years back I completed a project for a Video-to-video phone company. They were adamant that video calls would be the next big thing. At this stage of our mobile communications path, this is still not the case. Generally, people prefer text messages or voice calls. Maybe it is not possible from a practical perspective.

What is interesting is that people are still recording video albeit using increasingly better mobile phone technology but instead of sending recordings to each other, they are using video upload sites, like YouTube to broadcast them.

Therefore, the future of television and what we watch will be changing for the better. This is good news as on TV, especially in the UK is still obsessed with Reality TV programmes. They still rule, I counted 9 on terrestrial channels last week!

We now have an opportunity to enjoy entertainment that we the public create. We maybe a long way off from quality formatted programmes. NB Traditional media outlets know that this change is coming, especially when it comes to exposing truth.

I also wonder if the media will still retain editorial control. The risk of losing control is the potential loss of advertising revenue and targeted markets! Is Television only about money, I guess it really is!

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